Key Benefits
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Reduced costs: Experience reduced costs associated with managing your marketing efforts from campaign creation through post-mailing response analysis. Duplicate detection reduces mailing costs and best, there’s no recurring outside service costs.
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Immediate results: Results from segment creation are immediately available allowing your segments and campaign to be crafted to your exact objectives without requiring outside processing
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Ease of use: MCL Manager’s intuitive functions are evident the first time you drag your lists to the List Work Bench and push a button to apply a merge or de-dup function. No specialized knowledge is required to use MCL Manager.
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Turn on a dime: Success in today’s market comes to those companies that can respond most quickly to rapidly changing customer needs. MCL Manager will help your company improve your competitive edge.
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Flexibility: While MCL Manager includes several pre-built segmentation templates, including multiple variations on RFM, it doesn’t dictate how your business should operate. You may build new segmentation templates based on any criteria in the segmentation cube.
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Rapid List Fulfillment: Fulfillment of your outbound rental lists is easy to configure and can be preset to automatically execute and deliver to your list subscriber without need for user intervention.
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Large Volumes. MCL Manager uses proprietary internal data management algorithms which allow for easy and timely management of very large mailing lists.
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B2C, B2B or B2I: The normalized list structures in MCL Manager allow for intermingled B2C, B2B & B2I functions to be performed on the same mailing or even within the same segment providing unprecedented flexibility.
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External Housefile Sync: MCL Manager supports external synchronization of internal and external housefile lists including new-to-file and address change management.
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Hygiene: Support for multiple hygiene & standardization activities including NCOA and ACS.
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Segmentation Highlights
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Master Segment Templates with user configurable parameters
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Selects with replaceable symbols for RFM criteria, drop dates, period windows, purchase counts, etc.
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Execute segmentation based on Media Event or Segment Group
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Intuitive Segment Prioritization
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Auto Segment generation w/preset criteria, format & interval
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Flexible Attributes & Dimensions
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DB Schema optimized for List load time and segmentation performance
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Import / Export Facilities
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User definable import/export formats
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Universal Housefile Import/Export formats
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Dynamically spawned lists from any other system or module from customer number
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Automatic import/export scheduler
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Optional inbound list encryption
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FTP/SFTP automatic transport layer
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Native NCOA Import/Export facilities
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3rd-Party Catalog Request Fulfillment
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Native integration with Link2Me, powered by Lexus Nexus
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List Management Functions
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Merge
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Overlay
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Sort
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Nth & first “x” selections
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De-dup / Purge based on:
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Customer Number
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Name & Address Match-coding
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Email address
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List Costs
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List control groups
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Rental list conversion
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Support for Shorts/Finder records
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Flexible addition of new List Functions
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Inbound and outbound list costing
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